Ready-to-drink (RTD) brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.
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Ready-to-drink (RTD) brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.
