Christmas arrives early at SM Supermalls as
the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to
all 91 SM malls nationwide.
The campaign celebrates the Christmas
traditions Filipinos have built at SM over the years, while introducing new
experiences to look forward to each season. From Christmas lights and parades
to family gatherings, gift shopping, dining, entertainment, and
meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that
make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about
bringing people together. This year, we are celebrating the traditions that
generations have grown up with while creating new experiences for families and
friends to discover. With 12 Weeks of Iconic Christmas, there is something new
to look forward to every time you visit,” said Mr. Joaquin L. San Agustin,
Executive Vice President for Marketing at SM Supermalls.
 |
| L-R: Perkin So, SAVP for Operations, SM Mall of Asia; Hanna Carinna Sy, SAVP for Marketing and Leasing, SM Supermalls; Angela Ken, face of Christmas at SM; and Joaquin San Agustin, EVP for Marketing, SM Supermalls |
From Luzon to Visayas and Mindanao, your most
loved SM Supermalls will take center stage with their own festive celebrations.
Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand
Magical Christmas Parade, and Santa Meet and Greets, alongside other activities
that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at
SM Mall of Asia on September 15, setting the stage for the 12 weeks of
festivities that follow. The MOA launch will officially trigger the start of
the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
 |
| Hanna Carinna Sy, SAVP for Marketing and Leasing |
Headlining the launch is Angela Ken, the new
face of Christmas at SM, who will premiere her rendition of SM’s official
Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the
Philippine Philharmonic Orchestra for a special live presentation of the
Christmas anthem.
The launch will also feature the Christmas
Sparkle AR activation, giving guests a chance to bring a piece of the festive
spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic
Christmas will unfold across its 91 malls, with festive experiences and
activities giving families, friends, and communities more reasons to celebrate
together throughout the season.
 |
| Angela Ken serenades the crowd with her rendition of Christmas at SM |
For 12 weeks, SM invites everyone to revisit a
favorite Christmas tradition, start a new one, or simply find another reason to
spend the season together.
Celebrate Christmas at SM and go Gala to the Max.
 |
| P-Pop group, DNA also graced the launch |
Follow SM Supermalls on Facebook, Instagram,
TikTok, and other social media channels for the latest Christmas events,
experiences, and updates throughout the celebration.
