Noli equi dentes inspicere donati. ~ St. Jerome, Letter to the Ephesians, circa AD 400
According to a current Gallup poll, economic confidence in the U.S. has hit a four-year low with 61% of Americans stating they’ve had to cut back on groceries. With gas prices reaching a shocking $6.50+ a gallon in California, premium eggs spiking to $8/dozen, tomatoes up 40%, hamburger 17%, coffee 30%—and the wine industry in an existential crisis—boutique companies like ours are facing the perfect storm and such circumstances demand we respond.
Simply put, for the first time in five years we’re feeling the effects of an increasingly monopolistic wine industry in the throes of oversupply and declining consumption. As a business, Tiny Vineyards Wine Company remains on solid footing (unlike many of our fellow winemakers who have been forced to close their doors), but we’re simply too small to exert significant influence on wine consumers’ changing buying habits, shifting tastes, health conspiracies or generational zeitgeist. That’s kind of a helpless feeling, and all we can really do is ensure that we keep selling wine while those market forces find balance and the economy improves.
In reality, cause and effect almost don’t matter here. The industry is too segmented and far too complicated. According to Silicon Valley Bank’s 2026 State of the US Wine Industry experts now view this downturn as “a multi-year period of permanent structural adjustment rather than a temporary slump.”
If the price of wine really is a dominant factor in getting folks to buy more (as every wine shop buyer will tell you), then we’ll step up. In fact, it forces a decision on a structural adjustment of our own. For the past few years we’ve been struggling with whether or not to create a wine club or institute some kind of allotment system. There’s been interest in both, but I’ve always been a bit reluctant to instill a club sales system that requires members to buy a set amount of pre-selected wine several times each year. It seems kind of coercive. And allotment systems are inherently unfair, often denying new customers the opportunity to buy certain wines, while forcing others to buy to “keep their place in line.”
Wine is a spontaneous purchase for most people. Something you do for all the right reasons, including taste, physical and mental well-being, food pairing, romance, social interaction, gift giving, etc., or simply because your wine cellar is getting low or you come across a great sale. Anything more structured, or required, than that and a lot of the fun goes out of the transaction.
We want (need) you to buy more wine from us and discover the full range of handcrafted magic from Tiny Vineyards Wine Company. But we’re not going to saddle you with varietal and volume requirements, or long waiting lists to buy something you don’t actually want. We’re reinventing the club concept and all the decisions become yours. We’re going to make it totally simple and impossible to resist.
So here’s the deal: Twice a year, once in the spring and once in the fall, we’re going to stage a week-long Flash Sale with deep discounts on our already great prices. There will be no minimums and no restrictions. Plus, if you buy enough we’ll even pay for the shipping, or hand deliver it if you live in the Sonoma area.
For one week, officially starting today, every wine we sell on tinyvineyards.com will be 33% off normal retail price. We’ve never offered a price even close to this deal, and certainly not on small volumes! But for one week, if you want to buy just one bottle of wine you’ll get a 33% discount. Buy three for the price of two. Buy six for the price of four. Buy a full case of any varietal and you get twelve bottles for the price of eight, plus you unlock FREE SHIPPING! And if you want to mix and match different wines it’s still 33% off across the board, and any order totaling $280 or more also gets you FREE SHIPPING!
Your patronage truly helps, so please buy as much as you want. And share this opportunity with your friends. All are welcome. Thank you for that support!
Just remember, the Spring Flash Sale begins today (May 31, 2026) and absolutely, positively ends at midnight next Sunday (June 7, 2026). We won’t have another such sale until sometime in the fall.
