Whether you Zoomed in live from the dog park, caught a few minutes mid-flight, or are reading this from your “scream into the void” corner – welcome to the encore.
We’re bringing back the biggest aha’s, loudest laughs, and stickiest strategies from the Audience Energizer Lab, where we tackled one giant question:
“How do we move our audiences from “meh” to “LET’S GO”?
Get cozy. Get curious. And get ready to re-energize your approach.
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What We Explored
Stages of Change
From “Huh?” to “Hell yes!” – change doesn’t happen all at once. We mapped the journey through:
and asked:
Where is your audience right now?
How do you move them just one step forward?
Know Your People
Not everyone is your audience – and that’s okay!
We broke down how to strategically choose who you want to reach, and how to make them care by answering:
- Why would they act?
- Why wouldn’t they?
- What do they believe?
- Do they feel like they belong?
Pro tip from the chat:
“Not everyone is our audience.”
True and freeing.
Think, Feel, Do… But Make It Personal
We reconnected with Action Energizer Lab wisdom and added a twist:
- Highlight the benefits of new behavior
- Minimize the costs (or perceptions!) of change
- Smash through barriers like apathy, paralysis, and anxiety
Yes, we gave apathy a shovel on slide 64.
It’s Not Just About Cake (But Also, Cake Helps)
Why don’t people show up?
- Sometimes it’s the drive.
- The cost.
- The social battery.
- Sometimes it’s because you didn’t tell them what kind of chips to bring.
And when people do show up?
- It’s because they feel welcome, seen, included.
- It’s because there’s joy, clarity, and belonging.
Best summary from the Zoom chat:
Best Chat Moments
“Make it easy to say YES.”
“Ted Lasso energy needed.”
“Reconnect w/ your inner child.”
“CAKE.”
Yes, cake came up multiple times. And yes, it was relevant.
Watch the Full Recording
Relive the magic or catch what you missed.
Audience Energizer Lab: How to Move People from “Meh” to “Let’s Go!” | Center for Artistic Activism
View the Slide Deck
All the juicy visuals, minus the emoji chaos.
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