Learn How We’re Proving Pathways to Success
What really works in advocacy right now? This year, we partnered with four of our favorite organizations to find out. On Thursday, December 11, from 1-2pm ET, we’re sharing all we discovered.
Join us and our collaborators — American Association of People with Disabilities (AAPD), Be The Ones, Fair Count, and QLatinx — for The 2025 Field Tests: Proving Pathways to Success, a dynamic hour exploring how creative experimentation is what this moment needs: to strengthen campaigns, truly connect with our audiences, and fuel real change.
The 2025 Field Tests
In this year’s Field Tests program, we guided partner advocacy organizations in conducting robust experiments around key calls to action. Our partners tried a variety of highly innovative approaches to connect with hard-to-reach voters, mobilize community members to speak out against funding cuts, and inspire organizers to dream bigger about the country we’re trying to create.
This wasn’t just thinking or theory: it was real experimentation in the field — and what we learned is ready for you to apply immediately to your own work.
RSVP for the Event
Can’t join live? Still register below, and we’ll send you the recording.
More about the Event
We invite you to join us for an energizing hour where you’ll:
- Learn key strategies for how to break through in this moment
- Get useful tools to help you test your own ideas and campaigns
- Hear directly from AAPD, Be The Ones, Fair Count, and QLatinx about what they tried, what they learned, and what’s next
- Be the first to see the new resource we made to support you in 2026 and beyond
Why This Matters for 2026 and Beyond
With a pivotal election year ahead, advocates need clarity on what resonates right now.
Our Field Tests offer more than success stories — they offer pathways to:
- engage new audiences,
- make messages stick,
- increase participation, and
- build momentum in the hardest situations.
This is your chance to learn from experiments that have already happened — and to start to plan the experiments you can launch next.
Don’t Miss Out
Reserve your spot for December 11 from 1–2pm ET and be part of a lively, hopeful, and practical conversation about what works — and what will work next.
Let’s test boldly.
Let’s learn loudly.
Let’s prove new pathways to success, together.
If you have accessibility needs, email [email protected]. We’ll do our best to make sure everyone can fully participate.
