While Peacock will use its recently implemented vertical video to give mobile viewers “Can’t Miss” vertical highlights from various games, the streamer sees potential to hook casual fans with offerings beyond the court. Its ScoreCard turns NBA games into a game for fans, letting fans pick a card of on-court stars that awards fans points if their players exceed a certain amount of points, rebounds, or assists—or Euro step their way into the paint.
Later in the season, Peacock plans to unveil its Courtside Live content series, allowing fans to watch the game feed, but also focus on key players, arrivals and outfits, reaction from fans and celebrities, and more. While Peacock’s multi-screen perks clear the lane for more brands, some of those who were with the NBA on NBC the first time around welcome them for different reasons.
“In 2002, I was part of the production team doing those games back in the day: Some glory days with Michael Jordan, all the magic on the court… incredible time for our team,” said Sam Flood, executive producer and president of production at NBC Sports. “I know everyone on the production side of the house can’t wait to get back to the NBA arenas and tell the stories of this next generation of great players, and having it appear on the Peacock platform with the new toys, bells, whistles, [and] enhanced broadcast all the way.”
