“We want to differentiate viewing across the Sunday and Monday games, as well as on Tuesday,” said John Jelley, svp of product and user experience for global streaming at NBCUniversal. “We’re going to lean into attracting an audience that’s younger, more diverse, and has new behaviors they’re used to watching in a more nontraditional way… they’re doing so on more screens, and we want to make sure that the Peacock experience is unique.”
NBC Sports provided its first hint at what the new order might look like when it announced former NBA star and 2025 Hall of Fame inductee Carmelo Anthony as a member of its broadcast team during its broadcast of the Kentucky Derby.
But Jelley took it a few steps further by flipping through a series of Peacock in-game enhancements meant to draw younger viewers and connect to the NBA’s broad-reaching culture and content. With Dunder-Mifflin paper company’s logo from The Office substituting for potential partners’ brands, Jelley showed off the Live in Browse feature that plays NBA games right on the Peacock homepage and includes updated stats for individual players.
Peacock Performance View turns a broadcast into a combination of NBA Jam and NBA 2K, overlaying graphics that show players’ names, an updating shooting percentage based on their place on the floor, a shooting map, and even a “he’s on fire” flaming basketball for players who’ve made several shots in a row. Another drop-down allows fans to “Catch Up with Key Plays” and watch clips of shots and sequences they’ve missed.
