There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience for audiences.
In this interview, Jones outlines the technical progress towards enabling programmatic advertising in live TV, and discusses the major opportunities she sees in CTV advertising generally. Filmed at New Video Frontiers in London.
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