Scandinavian Airlines (SAS) has unveiled a new dining experience to be rolled out across its fleet. Named the ‘Flavors by SAS’, the project is described by the carrier as “a new food and beverage concept designed to offer passengers a more varied, globally inspired culinary offering.” To be launched onto its network from October 1, 2025, ‘Flavors by SAS’ will debut alongside the airline’s new European business class offering and later on, expanded to its airport lounges and the carrier’s intercontinental flights from Stockholm, Oslo, and Copenhagen.
According to an airline statement, ‘Flavors by SAS’ will build on the foundation of the ‘New Nordic by SAS’ concept, which was launched in 2017. “Flavors by SAS represents the next step in the evolution of onboard dining. While New Nordic highlighted Scandinavian specialties with a modern twist, ‘Flavors by SAS’ brings a broader, more global perspective – delivering greater variety, enhanced presentation, and international culinary influences tailored to today’s SAS travelers,” says the statement.
The current food and beverage concept offered by SAS has been served for eight years, and as customer preferences evolve, so must SAS’s in-flight dining,” adds the airline.
The key features of the Flavors by SAS concept include new menus with an increased number of globally inspired culinary offerings and a tiered meal service, which aims to vary meal service levels to ensure that meal offerings align with flight length and conditions. This, states the airline, includes everything from a simpler basket service to full tray meals with hot and cold dishes.
Additionally, a flexible dining approach will enable SAS to mix and match meal components to create “unique tray combinations, ensuring variety and freshness,” while rolling menu rotations will mean that meals and menus change frequently, ensuring frequent travelers get to experience new options.
Lastly, an elevated level of meal presentation in business class cabins will see SAS replace single-use items with porcelain, including a unique double-walled porcelain mug, plus the use of glasses and stainless-steel utensils to elevate the onboard dining experience.
According to the carrier, “With the new food offering, SAS is reducing food waste, prioritizing local sourcing whenever possible, and minimizing plastic packaging by increasing the use of compostable and recyclable materials. A key example is the introduction of porcelain tableware offering a durable, reusable alternative to single-use items.”
“While SAS has always been about bringing Scandinavia to the world, this new concept, Flavors by SAS, brings the world to Scandinavia, incorporating bold and diverse flavors inspired by Europe, the US, Asia, the Middle East, and the Mediterranean,” says Aron Backström, Vice President Product and Loyalty at SAS.
Backström continues, “SAS’s innovative dining approach and rotating menu system sets a new standard in inflight dining, providing a flexible, customer-centric alternative to traditional static menus. This dynamic model positions SAS at the forefront in innovation and adaptability within airline food and beverage service.”
“The new approach makes it easy to adjust meals based on flight time, service needs, and available space onboard, creating a smoother and more premium dining experience,” concludes the carrier.
