Insights Tag Management: Simplifying Technology Partner Integrations – AvantLink
Many affiliate and technology partners require tracking scripts to be added to a merchant’s website before they can begin working together. Normally, that means involving your development team every time a new integration is needed. With Insights, AvantLink can manage supported affiliate tracking tags for you directly through our platform, helping reduce implementation work and speeding up activation with participating partners.
What is Insights?
Insights (formerly AvantMetrics) is AvantLink’s enhanced reporting and clickstream solution for merchants. Where standard affiliate reporting shows the final tracked click before a sale, Insights gives you visibility into the customer journey across the referral window, so you can understand how affiliate and non-affiliate touchpoints contribute to conversions, not just who closed the sale.
Insights powers features such as:
- Referral Group Reporting (Introducer, Influencer, and Checkout Influencer)
- Shared and modified attribution models
- Cross-network and marketing channel deduplication
- Expanded clickstream reporting and analysis
- Marketing channel tracking through UTM and AVAD parameters, so you can compare affiliate performance against email, paid social, and other campaigns in one reporting framework
Reporting and attribution tend to get the spotlight, but Insights also includes tag management functionality. Because Insights already sits at the center of your affiliate tracking infrastructure, it’s uniquely positioned to handle affiliate script deployment too, letting AvantLink manage supported partner tags on your behalf.
How Affiliate Tag Management Works
For supported technology affiliates, AvantLink can place and manage the required affiliate tracking scripts through Insights on your behalf. Instead of coordinating a new development project every time you want to activate a partner, your team works directly with AvantLink to enable the integration.
That means:
- Less development workload
- Simpler onboarding for supported partners
- Faster implementation timelines
- Centralized affiliate tracking management
Once enabled, AvantLink manages the approved tracking integration through Insights.
Requirements and limitations
A few important notes:
- Insights is required to use this functionality
- Tag management capabilities are available to all Insight users, and any features currently enabled
- Shopify merchants are not currently supported for this feature
Less Friction, Faster Launches
Every additional tracking implementation typically creates extra work for merchants and developers. Those delays slow down launches and create friction when evaluating new affiliate technology partners. Tag management through Insights removes much of that overhead for supported partners. Instead of treating each integration as a separate technical project, you work directly with AvantLink to activate supported technologies more efficiently.
We’re continuing to evaluate additional partners to bring into this program, so if there’s a partner you’re working with that you’d like to see supported, let us know.
Getting Started
If you’re already using Insights and would like to explore tag management for a supported partner, reach out to your AvantLink account team or contact [email protected]. If you’re not on Insights yet, visit the Insights support article for a full feature and pricing overview.
Highlighted Supported Partners:
These are a few of the partners we support through Insights tag management. The full list is longer, and we’re continuing to add more, so if you don’t see a partner you work with, reach out and ask.
Upsellit is a fully managed conversion optimization partner that helps ecommerce brands address key points of friction in the purchase journey. Their toolkit includes abandonment recovery, lead capture, personalized recommendations, offer and coupon optimization, and other solutions that improve conversion performance. Their campaigns help brands generate incremental revenue from existing site traffic.
If you work with Upsellit, AvantLink can manage the required tracking integration through Insights.
Brands on Upsellit see:
+15% in new revenue
+ 11% in new customers
+ 22% in new leads
+7% in average order value
Minty is a full-funnel performance marketing platform and the pioneer of Proactive Commerce, helping brands generate incremental revenue and new customers at every stage of the shopper journey. Minty’s flagship product, Minty Recover, re-engages anonymous, high-intent site visitors through direct-to-inbox email campaigns sent from Minty’s own domain. Powered by a device graph of 450+ million permissioned US shopper emails, Minty Recover runs on a pure CPA basis with no required flat fees, no long-term contracts, and zero disruption to existing marketing and email flows. Minty also includes solutions for exit-intent lead capture, AI-driven awareness-building across LLMs like ChatGPT, and an AI-powered shopper-facing cashback platform at minty.com.
Minty has driven over $28 million in sales through AvantLink since 2023. See how Minty Recover works in action: Minty Recover + AvantLink + TrueShot Ammo Case Study. If you enable Minty, AvantLink can manage the integration through Insights.
tvScientific is a connected TV (CTV) performance advertising platform that makes TV buying accessible and measurable for brands of all sizes. Their self-serve platform combines TV-scale reach with digital-style measurement: automated media buying and AI-powered optimization work toward your CPA and ROAS goals, while deterministic attribution connects CTV impressions to site visits, conversions, and revenue. For brands looking to layer performance TV on top of an existing affiliate program and create incremental demand, tvScientific turns television into a true performance channel with transparent reporting at the campaign, creative, and audience level. Supported tracking integrations can be managed through Insights
EnvolveTech provides an AI-powered Virtual Shopping Assistant that turns site visitors into customers through real-time conversational experiences. The assistant guides product discovery, answers questions, and delivers personalized recommendations based on shopper behavior and intent, supporting cross-sell and upsell opportunities while reducing the burden on internal support teams. It’s a strong fit for brands with meaningful traffic who want to improve conversion and reduce abandoned sessions without a major development lift. Supported integrations can be deployed through Insights.
