Sake Industry News. Issue #157


It’s official! Spring is here.

Nothing says spring in Japan more than the sight of cherry blossoms – and they are finally here for 2026. But as is the deal and appeal with cherry blossoms, blink and you’ll miss them.

Fortunately, the spring sake will be around for a little while longer.

And now for the news…

Ibaraki- One brewery has taken a unique left-turn in its executive staffing with the appointment of actor Yuka Kokoma as Executive Officer and Chief Creative Officer (CCO), of Nemoto Shuzō.

Kokoma, a Keio University literature graduate and former paralegal, brings a non-traditional background to the role. Originally from Ibaraki Prefecture, she is expected to leverage her experience in performance and communication, alongside a detail-oriented perspective developed through her legal work, to address a key challenge identified by the brewery: the gap between product quality and market visibility.

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