

Designing a data story is only the beginning. Your next challenge is to get your audience to pay attention.
Insights don’t sell themselves. You have to be the champion for your own work. Think of your presentation like a marketing campaign: you need a hook, a clear message, and a call to action. If you don’t care about your analysis, why should anyone else?
Explore different ways to reach your audience. How do they consume content? In what form? When are they open to new ideas?
Resource: 9 Lessons on Data Products