Chinese headphone companies offer lots of discounts / promotions on November 11.
One of the big umbrella brands, Linsoul, is offering three tiers of discounts that you pre-purchase. Here is one of the tiers.
By spending $1.11, you get $25 off $60 plus access to the event. That’s the Bronze Pass. Here are the Silver and Gold level incentives.
Now, from a data collection standpoint, imagine what you could do with knowledge of the fact that some of your customers will “pre-pay” for access to discounts? How does this fact differ from the sloppy customer who simply gets 30% off from the even-sloppier marketer?
If you’re about to criticize me for sharing a tactic with you (and yes, I get mail when I do this stuff), think about taking a look in the mirror and asking yourself why your 60% off plus free shipping is more useful than what is outlined above?
