Alo Yoga Lands New Beverly Hills Headquarters in $90 Million Deal
Athletic and lifestyle retail brand Alo Yoga has secured a new headquarters in Beverly Hills, Calif., in the city’s most expensive office deal so far in 2025.
The company paid $90 million for the La Peer Building, which is a vacant, 82,886-square-foot property located at 8942 Wilshire Blvd. The acquisition sets a new benchmark for the city, working out to approximately $1,085 per square foot to make it Beverly Hills’ highest price-per-square-foot office transaction this year — and by a significant margin.
Alo Yoga was represented in the deal by Jack Harris and Michael Fahimian of The Beverly Hills Estates. Representing the seller, Breevest, were Bob Safai, Matt Case and Brad Schlaak of Madison Partners.
Although Alo Yoga secured the highest price-per-square-foot office deal this year, the highest total amount paid in Beverly Hills was Kilroy Realty’s $205.3 million deal in September for the 290,000-square-foot Maple Plaza. That property is situated roughly one mile northwest of the La Peer Building, but at $708 per square foot, the price still pales in comparison to the per-square-foot rate that Alo paid.
The yoga apparel brand, founded in 2007, plans to use the recently acquired property as its new headquarters. Currently, the company operates out of a 57,000-square-foot building, for which Alo signed a full-building lease in 2021. Its existing space is located about a mile west of the new acquisition.
Notably, the high price per square foot paid by Alo is outmatched only by gambling platform FanDuel, which paid about $1,410 per square foot nearly two years ago for a four-story, Class A office at 9000 Wilshire Blvd. in Beverly Hills.
As for the seller, the $90 million received from Alo Yoga represented a loss. The sale price was a measurable discount compared to the $107.5 million that it originally paid for the property in 2019.
While the Amsterdam-headquartered Breevest primarily focuses on European real estate, its U.S. operations — based in Newport Beach, Calif. — has ramped up acquisitions across the Western United States. Prior to the recent Beverly Hills sale, Breevest’s U.S. portfolio included two other significant office properties — a 76,000-square-foot Los Angeles office space at 4525 Wilshire and a 63,000-square-foot office space in San Francisco located at 139 Townsend St., which the company acquired two decades earlier.
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