PRESS RELEASE / September 1, 2026 (Boston, MA) – Samuel Adams, the #1 year-round seasonal brand¹, is unveiling the Front Yard Beer Hall, a life-size, inflatable beer hall that puts a twist on tradition and brings the energy of Munich’s Oktoberfest to your front yard.
There are two ways to get a Front Yard Beer Hall, starting 9/1:
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Entering to win via a sweepstakes at https://www.samueladams.com/beerhall which runs until 9/15. A grand prize winner will get the ultimate Front Yard Beer Hall experience complete with an extra special oversized version of the inflatable beer hall (15’ X 20’), plus an inflatable bar counter and furniture, as well as Octoberfest hats, t-shirts and koozies.
NEW Brews:
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NA Octoberfest: For the first time, Sam Adams is releasing NA Octoberfest. The same smooth, bold taste and rich caramel malt flavor from the original #1 best-selling seasonal, with no alcohol. Same seasonal tradition. New way to celebrate.
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Apple Spice Ale: A fruited ale (5.0% ABV) with subtle sweetness and seasonal spices like cinnamon and gingersnap – feels like biting into a freshly picked apple. Available only in the Fall Legends Variety Pack (details below my signature!).
Legendary Favorites: -
Jack-O: The #1 Pumpkin Beer in America. This refreshing ale (4.4% ABV) blends real pumpkin with seasonal spices like cinnamon and nutmeg, balanced by a subtle hint of fresh citrus.
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Octoberfest: #1 best-selling fall seasonal for 30+ years! A hearty, smooth Märzen (5.3% ABV) with complex caramel and roasty malt notes and a deep amber hue.
- Harvest Helles: A crisp easy-drinking lager (5.4% ABV) featuring bright notes of citrus, stone fruit and cereal with light to medium body. Available only in the Fall Legends Variety Pack.
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer
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