Ordering is the name of the game in the restaurant biz and your menu is where it all starts. A well-designed menu not only entices and entertains customers but a more strategic menu can lead to better sales. Follow these three tips to up your menu game and make the most of every order.
1. Leverage the Psychology of Menu Engineering
This might seem wwaaayyyy too technical but trust us, it isn’t. The Psychology of Menu Engineering just means optimizing your menu based on how customers view and interpret that information.
It’s things like where customers first look when they pick up your menu, how their eyes flow across the page, and what fonts and icons you’re using to convey information. All this and more can help you optimize your menu to sell your most profitable items more often.
2. Stay True to Your Operation’s Personality
There’s a reason no two menus are the same––because no two operations are the same! When creating your menu, remember everything from the fonts and colors to the descriptions and pictures needs to reflect your restaurant’s theme and atmosphere. Your restaurant’s personality is a big part of what sets you apart and bringing that charm into your menu helps create a fully immersive restaurant experience.
3. Keep It Simple!
At the end of the day, keep things simple. While a lot goes into making a great menu, you don’t want to overcomplicate things. Ensuring you highlight the meal name, description, price and maybe a picture is all the customer needs to choose. Staying competitive in the burger space isn’t always easy, but letting your menu do the talking so your burgers can shine is the easiest way to catch customers’ hungry eyes.
