Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing ...

As is so common in the analytics space, the focus is on technology and capabilities. If you are the CDO or CTO, this may provide a useful roadmap. It is ...

Quantile plots can feel lighter or less cluttered than the ranked bars, but it can be harder to highlight a single data point. You can also calculate ...

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. ...

Digital interactions and the platforms that come with them have been constantly evolving over the last 20 years. The same applies to the tools used ...

Data storytelling is quickly becoming a popular mode for presenting data. It combines text and graphics with data visualizations to guide an audience. ...

MapInSeconds.com automatically chooses the map you need based on the data you have.  It analyzes the keys in the left column of data , and selects the ...

Have you ever wondered who your most valuable customers are? Or wanted to better understand what sways them to make a purchase ...

Attribution analysis enables marketeers to understand how each marketing channel has contributed to the sales effort. Attribution analysis is a crucial ...

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in ...