Since the entry into force of the GDPR on 25 May 2018, it has become impossible to avoid addressing the notion of personal data. Every day, “personal data” ...

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. ...

Change does not happen in straight line. And we do a disservice when we thinking about “data driven decisions” as a simple sequence of events:gather data ...

Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze ...

So who's in the analytics dream team. Data Steward – this skillset is alive and well in most organizations.  Almost everyone has a data warehouse, talks ...

New Dashboard editor, event segmentation in Data Query, saving metrics, attribution… Here are the latest Analytics Suite Delta features.  Dashboards: a ...

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy ...

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses ...

Let’s look at a fraud reduction group in a benefits provider as an example. How about Acme Benefits. We might expect the following answers to the ...

CMO Marketing Analytics scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these ...