“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There ...

Did you know that companies spend 3x more to win new customers than to keep existing ones? That makes no sense.Customer Success leaders know that churn ...

Growth Marketing Analytics has emerged to be a priority for CMOs. It is generating a lot of buzz across marketing organizations. Building the growth ...

Step Two: Balance the Four Dimensions of a Good MetricIn my work with organizations over the years, I've noticed that weak metrics often fail in one of ...

Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy ...

1. Audience: Know Who You’re Helping and HowCreating a powerful data product starts with empathy—understanding the end-user and what success looks like ...

Marketing managers often struggle to really understand how their campaigns are performing. Complicated analytics tools and confusing data can lead to ...

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About the ...

Marketing QBR seasons are undeniably thrilling periods for everyone involved in the marketing sector, particularly for those of us who consider ourselves ...

Sales presentations are meant to persuade. But too often, they overwhelm. Decks are flooded with charts, metrics, and dashboards, leaving your audience ...