With the French Data Protection Authority (CNIL) recently hitting Google and Shein with fines totalling €475M, it’s clear we’re long past the ...

Designing a data story is only the beginning. Your next challenge is to get your audience to pay attention.Insights don't sell themselves. You have to be ...

Customer journey analytics track and analyse the behaviour of users from the moment they find your brand to the post-purchase experience.  These ...

Collecting and storing vast amounts of consumer data comes with financial, reputational and regulatory risks. Even a minor data breach can be ...

Cooking with Data: Quick, Flexible, and Reactive“Cooking” with data means moving fast and adjusting as you go. It often happens in high-pressure ...

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There ...

Did you know that companies spend 3x more to win new customers than to keep existing ones? That makes no sense.Customer Success leaders know that churn ...

Growth Marketing Analytics has emerged to be a priority for CMOs. It is generating a lot of buzz across marketing organizations. Building the growth ...

Step Two: Balance the Four Dimensions of a Good MetricIn my work with organizations over the years, I've noticed that weak metrics often fail in one of ...

Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy ...