Between longer sales cycles, pricing pressures, and the rising tide of AI-generated content, previous means of driving demand are being tested. To find ...

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading ...

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more ...

Marcus Dr Opitz has over 30 years of operational business experience. He is a Managing Director for companies with a turnover of up to €3.7 billion. ...

Cold emailing is still one of the most direct ways to create new B2B opportunities. The problem is that average reply rates hover ...

B2B buying cycles have changed a lot over the past few years. Deals now involve multiple decision-makers, long research periods, and a lot of competition ...

If your brand is like a lot of others out there, you might slow down your B2B marketing during the holidays. You’ve probably had conversations ...

Executive Summary Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more ...

Jiggr is an innovative Amsterdam-based startup focused on revolutionizing the B2B sales intelligence landscape. At the heart of Jiggr’s mission is the ...

Search engine optimization for B2B usecases works differently than consumer marketing. You're targeting specific decision-makers and competing for ...