Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). ...

Using AI occasionally isn’t the same as having a system. For marketing and sales practitioners, the emerging competitive gap is now between people who use ...

Here is a sobering thought for your next marketing meeting: according to research by Gartner, B2B buyers spend only 17% of their time with ...

Account-Based Marketing is one of the most powerful growth strategies in B2B and one of the most frequently botched. Too many teams rush in, pick a list ...

By turning silent data into actionable sales insights, Qymatix stops companies from bleeding 5% to 10% of their margins to hidden churn and ...

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more ...

Marcus Dr Opitz has over 30 years of operational business experience. He is a Managing Director for companies with a turnover of up to €3.7 billion. ...

Cold emailing is still one of the most direct ways to create new B2B opportunities. The problem is that average reply rates hover ...

B2B buying cycles have changed a lot over the past few years. Deals now involve multiple decision-makers, long research periods, and a lot of competition ...

If your brand is like a lot of others out there, you might slow down your B2B marketing during the holidays. You’ve probably had conversations ...