Image above, source: DemandbaseI’ve spent almost my entire career in b2b sales and marketing, most of it in software. And I am seeing changes in the ...

By Andy Crestodina ...

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading ...

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). ...

Using AI occasionally isn’t the same as having a system. For marketing and sales practitioners, the emerging competitive gap is now between people who use ...

Here is a sobering thought for your next marketing meeting: according to research by Gartner, B2B buyers spend only 17% of their time with ...

Account-Based Marketing is one of the most powerful growth strategies in B2B and one of the most frequently botched. Too many teams rush in, pick a list ...

By turning silent data into actionable sales insights, Qymatix stops companies from bleeding 5% to 10% of their margins to hidden churn and ...

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more ...

Marcus Dr Opitz has over 30 years of operational business experience. He is a Managing Director for companies with a turnover of up to €3.7 billion. ...