Building a brand in 2025 is no longer just about creating a logo, choosing a colour palette, and calling it a day. Today, branding is a living, breathing ...
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Today I am repeating my annual Thanksgiving post which I have run for many years. And, yes, that crack about Trump was there years before anyone could ...
Animation captures the imagination, makes ideas tangible, and compels audiences to take action. The right animation style complements your brand ...
Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or ...
AI-generated representative imageBrands are rocking it up at live ...
As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we ...
The results here come from a 2016 Kantar Knowledge Point report about five situations in which Kantar data show bad advertising can help competing brands. ...
You’ll still need to choose colors that communicate trust and that align with the organization’s vision and values. It’s always important to consider ...
Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?" As someone who has been a lifelong advocate for the ...
Consider sharing with your audienceReading Time: 6 minutesIt’s fair to say that the continual refinement of AI has generated a fair amount of debate, and ...
