Branding
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The Ad Contrarian: Facebook’s Year Of Disgrace
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Here are 29 ways the "move fast and break things" jerk-offs soiled our lives in 2019.1. January: It was discovered that Facebook-owned WhatsApp was being ...

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Storytelling Or Personalization — Pick One.
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For the past couple of years, the advertising industry has been fixated on two themes: the creative side of the business has been preoccupied with ...

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The Ad Contrarian: Looking For Problems
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One of the biggest dangers successful brands face is falling into the hands of dumbass marketers.Successful brands are usually created by an inscrutable ...

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The Ad Contrarian: Decade Of Delusion
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I like to think of my new book, Advertising For Skeptics, as an undiluted bounty of heretical, unpopular, and aberrant thoughts about our industry. It is ...

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Branding a Business to Imprint Angel Investors
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  Branding is one element addressed in the marketing section of the business plan. It’s also the image presented to angel investors when searching for ...

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The Ad Contrarian: Sugar And Technology
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For a good part of human history food didn't taste so good. That's why spices from the Far East were such treasured commodities in the West.In the ...

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The Ad Contrarian: Branding And Grandstanding
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I sometimes listen to branding "experts" talk and wonder if they live on the same planet I do. I hear them say... Consumers want to “join the ...

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6 Key Trends in Auto Branding You Should Know
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Auto rickshaw branding has been around and popular for decades. However, from the plain paper-based advertisements in the past to those dominated by ...

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The Ad Contrarian: A Seriously Imperfect Species
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I wrote this a few days ago but didn't post it because I felt uncomfortable about posting non-positive things during this unpleasant period.  However, ...

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How to Use Social Media for Auto Branding Success?
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In India, auto rickshaws are amongst the most popular mediums of commuting. However, at the same time, they also are moving billboards that help ...

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