I was rummaging through old blog posts and came upon this one from almost 13 years ago. Since no one read my blog 13 years ago, and I liked this post, I ...

"By 2017, American companies had put at least $2.6 trillion into offshore tax shelters...Nike had $12.2 billion.... The company estimates that if its ...

Are you looking to grow your local reach and become a reliable local brand? While digital advertising helps, you can leverage conventional advertising ...

There was a time, not that long ago, when advertisers could reach just about everyone pretty easily. All it took was a lot of money and a simple media buy ...

The Gist Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. ...

Pexels – CC0 License It wouldn’t be a stretch to say that sometimes, the tastes and the opinions we cultivate are not necessarily going to ...

Loudmouth ad weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the ...

Next Hershey Super Sweet Adventure Visual Branding Branding, Design, DKNG, Events, Illustration, Photography, ...

Listen to this artilcle as a podcast: Nailing down your brand feels a little like trying to describe yourself on a dating app: You want to be clear, ...

Building a brand in 2025 is no longer just about creating a logo, choosing a colour palette, and calling it a day. Today, branding is a living, breathing ...