January can be a "blah" month from a marketing standpoint. The thrill of achieving an order at 60% off is replaced by the tepid response of a customer ...

Here in Phoenix, the USL team (Phoenix Rising) has an Academy. This is common in soccer / football, of course. The next generation of players are ...

Last week I threw a handful of random posts at you ... several links, with the goal being to see what you click on. Is it marketing-related information? Is ...

My parents bought this book for me in the mid-70s ... apparently they believed I had potential to be a gambler or loved card games, or both.Turns out I ...

I purposely bundle my Merchandise Residual Value (MRV) analysis into my new customer "S-Tier" analysis ... for good reason. It only makes logical sense to ...

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

Ever wonder how I quickly diagnose issues?This week, I'm going to share a handful of tables used in my Elite Program runs. Many of you already participate ...

As a 26 year old at Lands' End, I enjoyed the period between Thanksgiving and Christmas. All of the hectic work needed to get Holiday catalogs out the door ...

In my projects, I create a variable that measures if a customer purchases during what I call the "Cyber Window".The Wednesday before Thanksgiving to the ...

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...