I look to sports for parallels for my clients. I have to, because there are few business parallels to talk about. If somebody is truly doing something ...

Look, it isn't easy to be a merchant. You're always wrong. Business success ultimately rests on your shoulders. Sure, the trade journalists and vendors ...

Apparently it is a thing.Before it was a thing, explain the best practice that existed that suggested that Goat Yoga would be a "thing"?If you answered ...

I go through phases where I spend a lot of time talking about File Power. Then I go through phases where I read marketers babbling about nonsense ("your ...

I'm going to have some time in August for something different. Normally, I analyze catalog businesses via actual customer transactions. Those projects are ...

In Mason City (Iowa) there is a century-old restaurant that has the formula for success nailed down. The restaurant? Northwestern Steak House (click here). ...

Website (click here).TikTok (click here).Beachwaver TV (click here).Under ten second video of guy in the distribution center packing products (liked 73,000 ...

Back to our working hypothesis.If you think about Customer Media Marketing as a YouTube / TikTok / AI centric video/search platform fused with Community, ...

I asked ChatGPT to create an image of a CEO yelling at an Executive Team for creating a drawing of a person with three arms. This is the image ChatGPT ...

Here's the working hypothesis ... I believe that transactions that used to reside in Direct Response are leaking out into Customer Media Marketing, ...