Programmatic
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Sevio Releases 2025 Programmatic Monetization Performance Report for Financial Audience Publishers
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Sevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released its State ...

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NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES
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Ahead of the 2026 Consumer Electronics Show, NBCUniversal is showcasing its new AI-powered ad offerings.On Tuesday, the company invited the press to 30 ...

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DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case
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The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday before a federal judge, the last ...

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Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers
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Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs ...

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MiQ Unveils AI Tool ‘Sigma’ to Unify Fragmented Programmatic Ecosystem
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Programmatic media specialist MiQ today announced the launch of MiQ Sigma, a new AI-powered tool which it says will help unify the fragmented programmatic ...

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Video Growth and Programmatic Resurgence: Key Stats from IAB Europe’s AdEx Report
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At last week’s Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends ...

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Empowering businesses for a future that is conversational, personal, and agentic
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At Microsoft Advertising, we believe that the future of digital engagement is conversational, personalized, and agentic. Our strategic vision is rooted ...

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Broadcasters’ Due Diligence with Programmatic CTV is Paying Off
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European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, ...

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Adtech Insiders Propose Bold Google Antitrust Remedies
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According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in ...

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Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV
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There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing ...

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