Artisanal beverage brand, Three Cents, is pleased to announce that it is the new exclusive mixer partner for “The World’s 50 Best Bars”. The partnership will last for three years, with Three Cents premium mixers serving their range of flavoured sodas and tonics to these prestigious bar industry events taking place around the world.
The Three Cents partnership will kick off at the end of April with North America’s 50 Best Bars 2025 event taking place in Vancouver. The brand will be supporting Asia’s 50 Best Bars and Europe’s 50 Best Bars events, as well as The World’s 50 Best Bars awards ceremony, taking place in Hong Kong on October 8th, 2025.
The World’s 50 Best Bars is an annual list that celebrates the best of the international drinks industry. First published in 2009, it provides an annual ranking of bars as voted for by 700 drinks experts from across the globe. The list represents the ultimate international guide to the world’s top bars and drinking destinations and the award ceremonies have become one of the most anticipated in the drinks industry calendar.
Three Cents was founded in 2014 by a group of bartenders in the search of the perfect cocktail mixer in Athens, Greece. Designed to offer maximum flavour and carbonation to balance the ingredients of a cocktail or long drink, Three Cents artisanal beverages are crafted without preservatives or artificial colourings and elevate flavours and aromas, maintaining a drink’s fizziness.
The adult super-premium sparkling beverage and mixer is an exciting category of Coca-Cola HBC’s 24/7 portfolio, catering to a growing range of consumer tastes and consumption occasions.
Many of the bars featured on the top 50 best bars list are already fans and advocates of Three Cents, and the brand is looking forward to showcasing its award-winning range of premium mixers to even more.
George Bagos, General Manager and Co-founder of Three Cents, says:
“As a brand built by bartenders for bartenders, we couldn’t be more pleased to be partnered with “The World’s 50 Best Bars”. We are pleased to have a presence amongst such talented bartenders and exceptional bars and are excited to be on the 50 Best Bars journey for the next three years!”
