MineThatData
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Kevin Hillstrom: MineThatData: An Imbalanced Ecosystem
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Back to our working hypothesis.If you think about Customer Media Marketing as a YouTube / TikTok / AI centric video/search platform fused with Community, ...

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Kevin Hillstrom: MineThatData: An Imaging Issue
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I asked ChatGPT to create an image of a CEO yelling at an Executive Team for creating a drawing of a person with three arms. This is the image ChatGPT ...

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Kevin Hillstrom: MineThatData: Repurposing Content
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Here's the working hypothesis ... I believe that transactions that used to reside in Direct Response are leaking out into Customer Media Marketing, ...

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Kevin Hillstrom: MineThatData: The Evolution Has Been Happening For Five Years
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Here's the framework I am working on ... as I learn more, I reserve the right to change the framework.My hypothesis.COVID changed how marketers "market" to ...

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Kevin Hillstrom: MineThatData: It’s Time … Again!
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Tomorrow we'll get back to Customer Media Marketing.Today, it's time ... again ... for the next run of The MineThatData Elite Program. It's an evaluation ...

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Kevin Hillstrom: MineThatData: Fallow
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Is it fun to watch Beat Bobby Flay or Guy's Grocery Games? Sure. It's a fusion of Brand Marketing and Entertainment designed to provide an audience for ...

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Kevin Hillstrom: MineThatData: When Marketing Channels Die
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In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 would stick around to watch the dreck known as "Veronica's Closet" ...

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Kevin Hillstrom: MineThatData: Discounts / Promotions / Clicks / Channels: The “Local Maxima”
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"The marketing calendar is built around discount events as much as it is around new product launches. Seems like a necessary evil in order to keep growing ...

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Kevin Hillstrom: MineThatData: Wanting to Belong
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Below is what I originally wrote for today ... then I saw this story and thought that it is important you see the importance of community, of belonging ...

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Kevin Hillstrom: MineThatData: Raising Cane’s
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Have you ever eaten there?Unless you are trying to feed 1,243 people, they realistically have five (5) items on the menu. Five.Now, did I enjoy eating this ...

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